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Updates from Serge & Sew for July 2024

  • Enjoy 20% off all regular priced items (fabrics (min 0.5m), notions, books, and patterns) Friday, July 12/24 & Saturday, July 13/24.


  •  Regular Store Hours: 10:30am to 4:30pm, Monday to Saturday, closed Sunday and statutory holidays. We will be closed Monday, July 1/24, for Canada Day.


  • We are an authorized Pfaff & Baby Lock dealer.
  • We are happy to take special orders for you - just ask! (pre-payment may be required).
  • Select books - 30% off OR Buy one at regular price, get one free.
  • Books 20% off.
  • Select Panels - Buy one, get one free.
  • Machine servicing & repairs are available.
  • More fabrics have been added to our $12/m & $13/m section.
  • All Sulky Threads, 30% off while supplies last.
  • Finish a bolt and receive 20% off the whole piece.
  • Fat Quarters - buy 3, get 1 free.
  • Sale Fat Quarters - $2 each or 6 for $10.
  • Reminder: Please bring your reusable shopping bags.

July Sale Days


Enjoy 20% off all regular priced items (fabrics (min 0.5m), notions, patterns, & books) in stock.


Friday, July 12th & Saturday, July 13th.

Embroidery Magic Club


Summer dates:


Friday, July 19/24, and


Friday, August 9/24


Come in or call to register!


Black Large Multi Medallion, Wildcat

by Timeless Treasures

Blue Packed Swirly Leaves, Wildcat

by Timeless Treasures

Black Rainbow Paw Prints, Wildcat

by Timeless Treasures

Designer Plaid Cork 18"x25"

by Sallie Tomato

A Jolly Good Time

by Studio E Fabrics

Multi Packed Nordic Gnomes & Snowman, Nordic Gnomes

by Timeless Treasures

Back in Stock!


Stay Put Pedal Pad

by The Gypsy Quilter


The Stay Put Pedal Pad from The Gypsy Quilter®, by Deb Heatherly, will stop your pedal from roaming the floor while you sew. Simply place the non-skid pad under your sewing machine foot pedal in whatever location you choose for comfortable sewing. This versatile pad is compatible with most floor types and sewing machine pedals.

Available for pre-order (September 2024)


Stripology Quickies

by GE Designs


Who doesn't love a quick quilt project that can come together in a day? The book includes 17 quilts that come together fast, even though they may not look like it, with the magic of Stripology Rulers. The patterns are offered in multiple sizes from crib to king and are all made from half yard cuts or fat quarters. Full color instructions using the Stripology Rulers or regular rulers are included.

Water Circles & Dots, Effervescence

108" Wide Back

by Robert Kaufman

5" Squares, Festive Finery, Holiday Flourish Festive Finery

by Robert Kaufman



Home with a Sticky Gnome Kit

by Patch Abilities, Inc.



Sample will be available to view in store soon!

Fabrics vary slightly from picture.

Twister, Tiny 55 Kit

in Ornamental Christmas

by Pieced Tree Patterns


14" x 36.5"

The Big Easy!, Tiny 10 Kit

in Nicholas Santa Stamps

by Pieced Tree Patterns


12.5" x 40" (approx)

Just As It Is Kit

in Christmas Wonder

by Creek Side Stitches


25" x 25" (shown)


12" x 51"


Dilby Duckling

Pattern by Funky Friends Factory

Hello Pouches

Pattern by Knot & Thread Designs

Sewing Notions Clear Vinyl by Sew Hungry Hippie

Ditty Bags 2.0 (medium)

Pattern by

Double Bubble Kitty Trouble bag panel


Sew Simple Wallet

Pattern by

Vintage Sewing Machine

Building Block Kit

by Sallie Tomato


Sugar Coated Advent Calendar Panel

by Northcott

Pineapple Sizzle Tote

Pattern by Cut Loose Patterns

Pineapple Trim Tool Mini Ruler

by Creative Grids

Upcoming Events


August 10th - 11th - Coombs Fair, Coombs BC Website


August 23rd - 25th - City of Gardens Quilt Show, Victoria Quilters' Guild Website


September 13th - 15th, Cowichan Exhibition, Duncan, BC Website


September 20th - 22nd, The Viex, Nanaimo, BC Website


Marble Mystery Quilt


Starting with the fabric requirements on July 3/24! Join us for a new mystery quilt with Cheryl Brickey of Meadow Mist Designs. As always, we're happy to make you a kit or help you add to fabrics from your stash.


Marble Mystery Quilt



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